The AgGroup at KEB is a uniquely qualified team of agribusiness professionals who serve within the larger framework of Kerber, Eck & Braeckel LLP, a firm specializing in auditing, accounting, management consulting and asset management. They wanted to create a sub-brand for their niche market, which related closely to their specific clients. We developed the AgGroup logo using the font and blue brand color from the original KEB logo and also used the swish as a graphic element. From there we developed marketing collateral which includes a pocket folder, a template for articles and team bios, a brochure, flyers and PowerPoint templates.